Most individuals visit university to make a level and obtain a good work. In a job that is competitive, it helps to possess connections. Then when a college or university claims this has relationships with well-known companies, that will persuade you to definitely go to. But beware: Claims such as this could be a ploy to attract brand new students — as well as your tuition bucks. In reality, the FTC claims that is just exactly exactly exactly what one for-profit college did included in a substantial marketing campaign.
The FTC says that for-profit University of Phoenix, and its parent company, Apollo Education Group, Inc., falsely claimed that their relationships with top companies created job opportunities specifically for Phoenix students and deceptively claimed they worked with these companies to develop courses in a proposed settlement announced today.
The FTC says that University of Phoenix used an ad that is multi-media to attract pupils, including adverts especially aiimed at army and Hispanic customers. The organizations’ “Let’s Get to your workplace” campaign featured several high-profile companies, including Microsoft, Twitter, Adobe, and Yahoo!, offering the misconception that UOP worked with those organizations to generate work possibilities for the students.
Within the $191 million settlement, the businesses will get back $50 million in cash to previous pupils and cancel $141 million in pupil financial obligation owed right to the college.